Sunday Sauce
Sunday Sauce started as a feeling. The ease, the swagger, the quiet confidence you can't fake. Three founders had the idea, and we built everything around it. We named the category, Sunday Streetwear, and gave the brand a voice, an identity, and a look that felt luxury without ever shouting. Then we designed the product, built the store, and shot the whole thing on the streets of SoHo.
This one is personal. Sunday Sauce was built in house, which means it's the clearest proof of what we do. The full MCS stack, applied from zero, on our own brand. Strategy, identity, product, e-commerce, and content, all built to feel like it had been here for years. If you want to see everything we can do in one place, it's this.
Positioning that defined an entire category, Sunday Streetwear, and set the foundation the whole brand is built on.
Category naming and a full tagline system, from "The Sauce Is Forever" to "Where Every Day Is Sunday."
A script wordmark, S monogram, and badge system built to feel like luxury without the noise.
A complete voice and style system that keeps every word and every mark unmistakably Sunday Sauce.
A full product line designed from scratch, from the corduroy hats to the graphic tees and crewnecks.
A custom Shopify build, rebuilt a second time after the photoshoot, engineered to sell and to tell the story.
A fifty piece content library shot in a single day on location in SoHo. Photography, video, lifestyle, and hero content.
