Core Lacrosse Events
Core came to us as an idea and a belief that the lacrosse events world could be run better. Founder Sam Oltmans had been through the process himself and knew exactly what was broken. Our job was to build a brand that felt as credible as the standard he was setting.
We started with strategy and direction, then built the full identity, the website you land on, the print and apparel that show up at every event, and the content that stops the scroll. We are still in it with them, running the creative month after month as they grow.
That is the thing about how we work. We do not build a brand and disappear. We build it right, then we stick around and help it become everything it is supposed to be.
Positioning and direction that took Core from an idea into a brand built to raise the standard of the entire sport.
Ongoing brand and art direction that keeps every decision sharp as Core grows event by event.
A bold, athletic identity built to command trust from players and parents the moment they see it.
A custom website built to showcase events, drive registrations, and serve as the digital home for everything Core does.
Event print design that carries the brand across everything on the ground, from signage to materials.
Apparel and gear designed to look the part at every showcase and turn athletes into the brand.
