Effective Date: July 13, 2026

Drew O'Brien Creative LLC, doing business as Make Cool Sh*t ("we," "us," or "our"), respects the privacy of our visitors, subscribers, and clients ("you" or "your"). This Privacy Policy describes how we collect, use, share, and protect your information when you visit our website at www.wemakecoolshit.co (the "Site") or subscribe to our services.

By using the Site or subscribing to our services, you agree to the terms of this Privacy Policy.

1. Information We Collect

1.1 Information You Provide. When you subscribe, book a call, request a quote, or contact us, we may collect your name, business or brand name, email address, phone number, website or social media handles, mailing address, and any other information you choose to share.

1.2 Payment Information. When you subscribe, our third party payment processor (Stripe) collects and processes your payment details, including credit or debit card number, expiration date, and billing address. We do not store your full payment card details on our servers.

1.3 Automatic Data. When you visit the Site, we automatically collect information about your device and browsing behavior, including IP address, browser type, operating system, referring URLs, pages viewed, and time and date of visit. This data is collected through cookies and similar technologies.

1.4 Ongoing Communications. We may keep records of communications with you during your engagement, including emails, calls, and messages exchanged through project management tools.

2. How We Use Your Information

We use your information to:

• Deliver, maintain, and improve our services

• Process payments and manage subscriptions

• Respond to your inquiries and requests

• Send you service related updates and administrative messages

• Send you marketing communications, only where you have opted in (you may opt out at any time)

• Analyze how the Site is used to improve user experience

• Comply with legal obligations and enforce our agreements

3. How We Share Your Information

We do not sell your personal information. We share it only in the following circumstances:

3.1 Service Providers. We share information with trusted third party vendors who help us operate our business, including Stripe (payment processing), Cal.com (scheduling), Trello (project management), email service providers, and hosting providers. These providers are bound by confidentiality obligations.

3.2 Legal Requirements. We may disclose information if required by law, subpoena, court order, or governmental request, or if we believe disclosure is necessary to protect our rights, safety, or property.

3.3 Business Transfers. In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

4. Cookies and Tracking

4.1 The Site uses cookies and similar technologies to enable core functionality, remember your preferences, analyze traffic, and improve your experience. You may disable cookies through your browser settings, though some Site features may not function properly if you do.

4.2 We may also use third party analytics and advertising tools, including Meta Pixel and Google Analytics, to measure Site traffic and campaign performance.

5. Data Security

5.1 We implement reasonable administrative, technical, and physical safeguards to protect your information. No method of transmission or storage over the Internet is 100% secure, and you use the Site and services at your own risk.

5.2 Breach Notification. In the event of a data breach involving your personal information, we will notify you as required by applicable law.

6. Data Retention

6.1 We retain your information for as long as necessary to provide services, comply with legal obligations, resolve disputes, and enforce our agreements. Client work files are retained during the active engagement and for a reasonable period after cancellation.

7. Your Rights

Depending on your location, you may have rights regarding your personal information, including:

• The right to access the information we hold about you

• The right to request correction of inaccurate information

• The right to request deletion of your information, subject to legal and contractual obligations

• The right to opt out of marketing communications

To exercise these rights, contact us at contact@wemakecoolshit.co.

7.1 California Residents. If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to request deletion, the right to opt out of the sale or sharing of personal information (we do not sell personal information), and the right to non discrimination for exercising these rights.

8. Children's Privacy

8.1 Our services are not intended for individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we learn we have collected information from a child under 13, we will delete it promptly.

9. Third Party Links

9.1 The Site may contain links to third party websites. We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies before providing any personal information.

10. Changes to This Policy

10.1 We may update this Privacy Policy from time to time. Material changes will be posted on the Site with an updated Effective Date. Continued use of the Site after changes take effect constitutes acceptance of the updated Policy.

11. Contact Us

Drew O'Brien Creative LLC, d/b/a Make Cool Sh*t
411 Pompton Ave, Suite 6
Cedar Grove, NJ 07009
contact@wemakecoolshit.co