Lax Lab
Lax Lab came to us ready to level up. Founded by Jules and Dylan Heningburg, it had built real credibility in the lacrosse world through elite training and a growing community of players. What it needed was a brand that matched the caliber of the work happening on the field.
We rebranded it from the ground up, leading with strategy and shaping an identity built to command respect the moment a player or parent sees it. We built the guidelines to keep it consistent, designed the print that shows up at every session, and created a motion system that brings the brand to life across content. We are still in it, guiding the creative as they grow.
This is what we do best. Take a brand with real substance and give it a look that finally does the work justice.
Positioning that took Lax Lab's on-field credibility and built a brand to match it.
Ongoing brand and creative direction that keeps Lax Lab sharp as it grows.
A bold, athletic identity built to command respect from players and parents on sight.
A motion system that brings the brand to life across content and social.
Print design that carries the brand across every session, showcase, and touchpoint on the ground.
A clear framework to keep the brand consistent as it continues to grow.
