THE SAINT CLAIR ISN’T JUST A RESTAURANT.
IT’S A RITUAL.
Modern American dining, rooted in seasonality, culture, and community.
A full brand and digital experience built to be felt before the first bite.
A MODERN CLASSIC, BUILT WITH INTENTION.
Tucked into the heart of Church Street, The Saint Clair blends seasonal, locally rooted ingredients with bold, globally inspired ideas. Elevated but unfussy. Sophisticated but soulful.
Every plate tells a story. Every table feels like the best seat in the house.
Make Cool Sh*t partnered with Chef Leia Gaccione and The Saint Clair team to build a brand and digital presence as refined and compelling as the menu itself. From visual identity to photography and video to a high-impact website, our work was designed to translate atmosphere into experience and turn attention into action.
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Capture the feeling, not just the food.
The Saint Clair already had something special. A room full of energy. A menu driven by intention. A loyal and growing audience.
The challenge was translating that in-person experience into a brand and website that felt just as warm, confident, and alive. The digital presence needed to do more than inform. It needed to set the tone, build desire, and make people want to book a table before scrolling too far.
This wasn’t about decoration or trends.
It was about building alignment between space, story, and screen. -
Design the experience. Then let it breathe.
We treated The Saint Clair as a full sensory system. Not a logo. Not a website. An experience.
Every decision started with feeling. How does it sound when the room fills up? How does it feel under golden-hour light? What makes someone linger?
From there, we built a brand and digital system that balanced contrast. Moody but inviting. Refined but human. Timeless with a modern edge.
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The Saint Clair now shows up with clarity and confidence across every touchpoint. The brand feels lived-in, not overworked. The website captures the mood of the space while making it easy to engage, explore, and reserve.
Together, the brand and digital experience work as a unified system. Built to grow. Built to last. Built to turn attention into action.
It looks as good as it tastes.
And it works just as hard.
Scope Of Work
01
Brand Identity
A refined visual system that balances warmth, restraint, and personality.
02
Photography
Atmosphere-driven imagery designed to capture mood, texture, and energy.
03
Video Production
Story-led motion content built for web and social engagement.
04
Apparel Design
Wearable brand extensions that feel authentic to the space and culture.
05
Website Design
A high-impact digital experience built to tell the story and drive reservations.
06
Brand Guidelines
A clear framework to keep the brand sharp as it continues to grow.
Ready to Make Some Cool Sh*t Together? Let’s Talk.