Road Trippin’ isn’t just a podcast. It’s an eight year NBA institution hosted by champions Richard Jefferson and Channing Frye, with Allie Clifton and Kendrick Perkins anchoring the next era.

The show had longevity, audience, and credibility.
What it didn’t have was a brand that matched its weight.

After years of network shifts and visual resets, the identity had fractured. No emotional attachment. No cohesive system. No foundation built to scale.

They didn’t need a refresh.
They needed ownership.

The basketball podcast space is crowded with noise, hot takes, and recycled formats. Road Trippin’ needed to stand apart not as an influencer show, but as a media brand led by champions.

The challenge was twofold:

• Create a visual identity that felt authentic to the hosts and their history

• Build a system flexible enough to live across audio, video, social, and broadcast environments

This had to feel premium, intentional, and future proof without losing the raw, conversational energy that made the show work in the first place.

We started with strategy. Always.

Road Trippin’ works because it’s honest. Loose. Insider. It’s not a highlight show or a debate desk. It’s stories from the road, the locker room, and the league told by people who lived it.

The brand needed to reflect that truth.

We designed a system rooted in confidence and clarity. Strong typography. Bold restraint. Motion built for YouTube dominance. A visual language that could flex between remote recordings and in-studio moments without ever feeling temporary.

Nothing decorative. Everything intentional.

This wasn’t a logo and done situation. We built a full ecosystem:

• A visual identity that feels established, not trendy

• Podcast and episode artwork designed for discovery and recall

• Motion and layout systems optimized for YouTube and short form clips

• Social templates that scale without losing personality

• Brand guidelines to ensure consistency across producers, platforms, and partners

Every piece was designed to help Road Trippin’ show up like the media brand it already was.

Road Trippin’ now looks like it sounds. Confident. Experienced. Unfiltered.

The brand finally matches the caliber of the voices behind it and gives the show a foundation to grow into its next chapter without starting over again.

This wasn’t about chasing attention.
It was about building something that lasts.