Out with The Old, In With The New.

The corporate world is constantly evolving, and companies that have been around since the 1900’s have witnessed this evolution. From how businesses are run to how they present themselves, companies must adapt to changing trends to stay relevant and remain competitive!

One way companies have done this is by rebranding their logo. Rebranding is the process of changing or updating the look of a company’s logo, brand message, and other elements of the company’s identity.

Companies that have been around since 1900 have had to rebrand their logo in the past ten years to stay competitive. For example, The Coca-Cola Company has changed its logo several times since its founding in 1886, most recently in 2020. The company updated its iconic logo to include a simplified, modern font and color palette and a refreshed design that reflects its commitment to innovation, sustainability, and inclusion.
Companies should consider a makeover for their business for various reasons.

Staying up-to-date with the latest trends and technologies can help a company stand out from competitors, as well as attract new customers. Stay current with branding and logos can help businesses remain recognizable and memorable. A logo is often the first thing customers associate with a company, so businesses must keep their logos fresh. Businesses should ensure that their branding aligns with their values and the image they are trying to project. Finally, rebranding can help a company stay relevant and current with the times, as it helps to keep the brand up to date with the latest trends and fashion!