Case Study
deuXros
A Brand Built for Second Chances and Bold Moves.
Scope Of Work:
Visual Identity
Brand Identity
Apparel Design
deuXros isn't your average clothing brand. It's a movement. A statement. A testament to the power of reinvention and self-expression.
When they came to Make Cool Sh*t, they were looking to translate their bold vision into a brand that would resonate with those who dare to be different, who embrace their individuality, and who refuse to be defined by the past.
How it started…
deuXros was born from the ashes of KL Mulliganz, a golf apparel brand that, while successful, didn't fully capture the founder's vision for a lifestyle that blended individuality, reinvention, and movement. They wanted more from fashion, more from golf, and more from life itself. Founder Kristjan LaCroix envisioned a brand that would bridge the gap between streetwear and traditional golf apparel, creating a space for those who move with intention and style. They wanted a brand that would empower individuals to embrace their unique identity and express themselves authentically, both on and off the course.
How it’s Going…
We worked closely with deuXros to bring their vision to life. We developed a comprehensive brand strategy that captured their unique DNA, crafting a message that spoke to their target audience's desire for individuality and purpose. We designed a visual identity that was both timeless and versatile, blending bold elements with effortless style. And we created a range of apparel that seamlessly integrated function and fashion, allowing wearers to move with confidence and express their personal style.
The Result:
The result is a brand that's as bold and dynamic as the people who wear it. deuXros is a testament to the power of reinvention and self-expression. It's a brand for those who refuse to be boxed in, who honor tradition but play by their own rules. With its unique blend of style, function, and purpose, deuXros is poised to become a leading force in the world of golf and lifestyle apparel.
Ready to Make Some Cool Sh*t Together? Let’s Talk.