What You’re Really Paying For.

You’re here to build a brand people actually remember—one that looks good, feels right, and moves with intention.

We offer three core branding packages, each designed to meet you where you are. Whether you’re just getting started or scaling fast, you’ll get a brand rooted in strategy, driven by design, and built to convert. All three packages are built on the same foundation: strategy-first, high-impact brand building. What changes is the depth, scale, and time we dedicate to your brand.

Think of them less like different services—and more like levels of creative firepower. Some brands need a focused foundation. Others need the full ecosystem. We meet you where you are—and build from there.

Every business is different. These packages flex to match.

It’s More Than Just Cool Sh*t

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It’s More Than Just Cool Sh*t //

Starter Jacket Pack

For founders at the starting line who need a legit brand to run with.

$7,000

  • A 90-minute collaborative session to uncover your voice, values, and vibe. We’ll align on what your brand stands for and who it's for—so every design decision is rooted in strategy.

  • We’ll support you in naming or renaming your business if needed—exploring ideas that align with your brand voice and long-term goals.

  • We'll define your mission, value prop, tone of voice, and customer targeting to make sure you're crystal clear on what you stand for—and who should care.

  • Includes primary, secondary, icon, and badge logos for flexible use across web, print, and social.

  • A tight, well-chosen set of brand colors and fonts that create visual consistency and emotional connection.

  • Optional graphic elements or background patterns to extend your visual identity in packaging, social, or signage.

  • Three rounds of revisions included to refine your look.

  • A simple, branded animated logo for use in video, presentations, and social media.

  • A simplified guide in PDF form covering core visuals and how to use your logo, colors, and fonts correctly.

  • Up to 10 custom-designed pages built on Squarespace, mobile-optimized, with web copywriting and SEO setup.

  • Profile picture, cover image, and Instagram highlight icons to kickstart your online presence.

  • Choose a basic print item like business cards, postcards, or flyers.

Jet Fuel Pack

For brands ready to scale—with a deeper strategy, a bigger build, and room to grow.

$17,000

  • A 2–3 hour deep-dive session designed to extract the full story behind your brand—from emotional DNA to positioning. This includes team dynamics, vision, audience mapping, and futureproofing.

  • We’ll support you in naming or renaming your business if needed—exploring ideas that align with your brand voice and long-term goals.

  • Expanded strategy including customer personas, messaging pillars, brand archetypes, tone of voice, and positioning frameworks.

  • A full logo system that includes multiple submarks, iconography, and graphic treatments for broader application.

  • A layered palette system with detailed guidance on usage, paired with flexible type hierarchy for digital and print.

  • Optional graphic elements or background patterns to extend your visual identity in packaging, social, or signage.

  • Five rounds of revisions to get every piece dialed.

  • Includes an animated logo and short brand motion assets for reels, intros, or digital experiences.

  • A detailed document covering voice, values, visuals, tone, color use, messaging, and best practices for scaling the brand across touchpoints.

  • Up to 15 custom pages. Strategy-led design and development built for conversion, storytelling, and SEO. Includes homepage, product/services, about, contact, blog, and additional core pages.

    (Shopify, Squarespace, or Webflow)

  • Includes profile/cover assets, custom Instagram highlight icons, and a starter pack of branded post templates you can use or build on internally.

  • Up to 3 branded print pieces—such as packaging, inserts, sell sheets, signage, or promo materials.

  • Jet Fuel isn’t just more stuff—it’s a more strategic, scalable, and thoughtfully executed version of the Starter Jacket Pack. It’s built for founders who aren’t just starting—they’re building momentum and need every part of their brand to keep up.

The Unicorn Pack

For brands built to lead—not follow.

$38,000

  • A high-level discovery and strategy session—tailored for teams or multi-stakeholder brands. Includes founder visioning, competitive mapping, positioning calibration, and internal alignment.

  • We’ll support you in naming or renaming your business if needed—exploring ideas that align with your brand voice and long-term goals.

  • Complete brand ecosystem development including brand house structure (if needed), values hierarchy, strategic storytelling framework, and collaborative team tools.

  • Comprehensive logo system and graphic toolkit that works across packaging, web, merch, events, partnerships, and campaigns.

  • A tight, well-chosen set of brand colors and fonts that create visual consistency and emotional connection.

  • Designed to scale with your brand—from retail shelves to investor decks. Includes accessibility considerations, brand behavior rules, and adaptive styling logic.

  • Up to six rounds of revisions. Nothing gets shipped until it’s airtight.

  • A simple, branded animated logo for use in video, presentations, and social media.

  • A detailed document covering voice, values, visuals, tone, color use, messaging, and best practices for scaling the brand across touchpoints.

  • Up to 20 pages. Built with interaction, motion, campaign needs, and future expansion in mind. Includes homepage, PDPs, brand storytelling sections & more.

    (Custom Shopify, Squarespace, or Webflow)

  • Includes branded content systems, launch assets, highlight icons, post templates, and tone-of-voice guidelines.

  • Up to 6 custom print assets—think full packaging systems, investor decks, event signage, in-store POP, premium merch, and press kits.

  • Unicorn is for brands ready to break categories and lead movements. This is the brand system, visual world, and go-to-market foundation built to withstand scale, pivots, and the attention economy.