Pizza E Birra isn’t trying to be your nonna’s favorite pizza joint.

This place is built for the next generation of New Yorkers—where the slices are hot, the drinks are cold, and the vibe is effortlessly cool.

Make Cool Sh*t partnered with the Pizza E Birra crew to shoot a full photo and video campaign that hits different. Think: dark corners, neon glows, candid chaos, and crispy crusts. Every shot was curated to capture that after-hours energy, that group chat come-to-life feeling, that “let’s grab a drink and a pie” kind of night.

Nothing is perfect in this shoot, and thats the point…

Check out the Pizza E Birra website!