MEDITERRANEAN STATE OF MIND,
BUILT TO BE FELT.

An established favorite. Reimagined with intention.

Marcel was already a successful business with a loyal following. It had momentum, community, and a seat at the table. When owner Eric Maury took over, the goal wasn’t to reinvent Marcel. It was to put his stamp on it.

Eric saw an opportunity to evolve the brand into something more expressive, more intentional, and more aligned with how he wanted people to feel across every touchpoint. From the moment someone discovers Marcel online to the moment they sit down at a table, the experience needed to feel cohesive.

Our role was to help translate that vision into a brand and digital presence that honored Marcel’s roots while confidently stepping into its next chapter.

Evolve the brand without losing what made it special.
Marcel was already a success. A loyal following. Real momentum. A place people loved.
When Eric Maury took ownership, the goal wasn’t reinvention. It was intention.
The challenge was refining a well-loved restaurant into a more cohesive brand experience while preserving the warmth, craft, and hospitality that defined it in real life. The existing digital presence didn’t fully capture the energy of the space or the care behind the food.
This wasn’t about chasing trends or over-designing.
It was about alignment across brand, environment, and website.
Respect the foundation. Build forward. Everywhere.
We approached Marcel as a living system, not a visual refresh.
By digging into Eric’s vision, values, and long-term goals, we shaped a brand and website that worked together as one. The visual identity informed the digital experience, and the digital experience reinforced the brand’s tone, pacing, and personality.
Every decision was rooted in hospitality first, usability second, and aesthetics always.
Nothing forced. Nothing precious.
Just design that supports real moments, online and in person.
Familiar, but more intentional.
The updated Marcel brand reflects Eric’s vision without erasing what came before. The website translates the atmosphere of the space into a digital experience that feels confident, warm, and human.
Together, the brand and website work as a unified system.
Clear. Thoughtful. Built to grow.
It’s not louder.
It’s more aligned.
And it gives Marcel the flexibility to evolve while staying grounded in what made it special from the start.
Familiar, but more intentional.
The updated Marcel brand reflects Eric’s vision without erasing what came before. The website translates the atmosphere of the space into a digital experience that feels confident, warm, and human.
Together, the brand and website work as a unified system.
Clear. Thoughtful. Built to grow.
It’s not louder.
It’s more aligned.
And it gives Marcel the flexibility to evolve while staying grounded in what made it special from the start.