Mediterranean state of mind, built to be felt.

An established favorite. Reimagined with intention.

Marcel was already a successful business with a loyal following. It had momentum, community, and a seat at the table. When owner Eric Maury took over, the goal wasn’t to reinvent Marcel. It was to put his stamp on it.

Eric saw an opportunity to evolve the brand into something more expressive, more intentional, and more aligned with how he wanted people to feel across every touchpoint. From the moment someone discovers Marcel online to the moment they sit down at a table, the experience needed to feel cohesive.

Our role was to help translate that vision into a brand and digital presence that honored Marcel’s roots while confidently stepping into its next chapter.

Evolving a brand and digital presence without losing its soul.
Marcel didn’t need hype. It needed clarity.
The challenge was refining a well-loved restaurant into a more intentional brand experience while ensuring the website reflected the same warmth, craft, and personality as the physical space. The existing digital presence didn’t fully capture the energy, care, and hospitality that defined Marcel in real life.
This wasn’t about chasing trends or over-designing.
It was about alignment across brand, environment, and web.
Respect the foundation. Build forward. Everywhere.
We approached Marcel as a living system, not a logo refresh.
By digging into Eric’s perspective, values, and long-term vision, we shaped a brand and website that worked together as one. The visual identity informed the digital experience, and the digital experience reinforced the brand’s tone, pacing, and personality.
Every decision was rooted in hospitality first, usability second, aesthetics always.
Nothing forced. Nothing precious.
Just design that supports real moments, both online and in person.
A full brand and website evolution.
Scope of Work
- Brand Strategy & Refinement
- Visual Identity System
- Logo Suite & Iconography
- Typography & Color Systems
- Graphic Language & Patterns
- Packaging & Product Design
- Apparel & Merch Design
- Website Design & Development
- Digital Experience & UX Direction
- Social & Digital Brand Direction
The website was designed as an extension of the restaurant itself. Clean, expressive, and intentional. A digital front door that invites people in, tells the story, and sets the tone before they ever step inside.
A brand and website that feel familiar, but more intentional.
The updated Marcel brand reflects Eric’s vision without erasing what came before. The new website brings that same feeling online, translating atmosphere into a digital experience that feels human, warm, and confident.
Together, the brand and website work as a unified system. Clear. Thoughtful. Built to grow.
It’s not louder.
It’s more aligned.
And it gives Marcel the flexibility to evolve while staying grounded in what made it special from the start.