Drew O’Brien is a multidisciplinary creative director and branding expert, widely recognized for his ability to build culturally resonant, high-impact brands across industries. He is the founder of Make Cool Sh*t, a design & strategy studio for the mavericks and misfits; specializing in bold, story-driven brand identities. With over a decade of experience, Drew has led visual and strategic initiatives for clients in fashion, hospitality, technology, and consumer services amongst others.

Born in Queens and raised in New Jersey, Drew has stayed close to New York City his entire life—drawing daily inspiration from the energy, grit, and culture of the city. He's a new father, too—balancing creative leadership with real-life responsibilities and deeper purpose.

Drew is also a co-founder and the creative director of Sunday Sauce, a luxury-meets-streetwear apparel brand inspired by New York City energy and European ease.

From product design to campaign development, he brings a sharp, emotionally driven approach to building brands that resonate deeply with modern audiences. Whether he's advising founders or designing flagship pieces, Drew has a rare ability to turn culture into connection and make strategy feel magnetic. He’s the kind of guest who doesn’t just talk about creativity—he makes you feel it.